I build products.
Then I make them grow.
Former engineer, now a PM who ships UX with taste and drives growth that compounds — from activation to monetization.
How I work
I’m great at UX
I’m technical and hands-on with data
I’m AI-native
I’m a tinkerer
How I redesigned the product
Learn more
So customers wrote in CAPS LOCK how much they love it
A growth engine that compounds
Built myself: a full-funnel growth playbook, a Customer Data Platform for insights, and a unit-economics model for P&L and LTV.
2.5× team velocity
Built self-improving AI system for Ops, custom AI app as an agent.
+ 1st place at AI Hackathon
Mirality
I built self-improving AI LinkedIn ghostwriter for myself. And I've got another 2 users beyond me!
Founders hire me because I…
Killed 2 product verticals despite the founders’ pushback
Pivoted the company B2C → B2B with unit economics
Launched a product from scratch to first payments
Retention 3×, ARR 2×
“More verticals — easier to sell,” was the argument. The data said otherwise: 90% of revenue came from one core product. Built the business case, took it to the CEO — and killed both verticals.
95% of revenue — from 5% of users
Cohort analysis nobody asked for. Showed the math — the company changed course.
Avoided bankruptcy
First product role. From idea to paying customers — product plus full-cycle marketing.
Career
Early in my career, I was choosing between marketing and engineering — I didn't know what sits in the middle. I picked engineering, then switched to product to stop building meaningless features. Once I could build anything, I moved to its monetization: growth, and improving LTV.
Senior Product Manager, Platform & Growth
Threecolts · 2025 – 2026
Joined to own growth strategy for the PLG portfolio. Needed to run experiments, but the platform was broken — so I ended up owning it: billing & integrations across 20 products. Led strategic bets with the C-suite.
Founding Product Manager, Helpdesk
Threecolts · 2023 – 2025
Took over product and ops from the founder. Grew the team from 3 to 15, tripled retention, owned product strategy for a portfolio of 3 products. Declined a Head of Product offer to work in Growth.
Technical Product Manager
HICX · 2022 – 2023
Joined as a PM, proposed a growth plan to address low feature adoption. We didn’t agree on the plan. Left.
Product Operator
Coinchange · 2021 – 2022
Started as a Founder's Associate, helped across each vertical: marketing, sales, product. Discovered insights via unit economics to pivot the company from B2C to B2B.
0-to-1 Product Manager
OnlinEventSpace · 2021 – 2022
First PM job at a service company. Launched the product from scratch to first payments to avoid company bankruptcy, led full-cycle marketing with 2 direct reports.
Android Developer
iTechArt · 2020 – 2021
First engineering job: learned how to code client-server applications and developed intolerance for meaningless features. Broke up with an AMAZING team to get into Product Management.